> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/ads/learnings.md).

# Learnings

Learnings are short insights Holo saves from completed creative tests.

They explain what worked, what did not, and why, so Holo can use real performance data when planning future content and strategy.

#### Where learnings come from

For **Ads**, learnings are created from completed creative tests.

When Holo has enough data to identify a meaningful result, it can save a learning with:

* The test name
* A **Winner** or **Loser** result
* A short explanation of what the test showed

If a test does not have a clear result or enough data, it may not generate a learning.

#### Where to find learnings

Go to **Ads → Analytics** and scroll to the **Learnings** section.

Each learning shows the result and a short explanation of what Holo learned from the test or post.

#### How Holo uses learnings

Learnings are saved for your brand and remain available across goals.

Holo uses them when planning future creative tests and ad strategy, helping each new cycle build on previous results.

You do not need to copy or save them manually.

#### Learnings vs. reports

Reports and learnings serve different purposes.

**Reports** summarize performance over a period of time.

**Learnings** capture a specific takeaway from a completed test or post.

A report may mention finished tests or posts, but the learning is the insight Holo keeps and uses going forward.

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If something doesn’t work as expected, try the [troubleshooting steps](/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.