> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/create/email/concept.md).

# Concept

### What it does:

You start with a campaign type or idea, and Holo builds a complete, on-brand email based on your instructions.

### Best for:

* Promotions
* Product launches
* Announcements
* Seasonal campaigns
* Newsletters

### How to use:

* Select the email length (short, medium, long).
* Add a short instruction telling Holo what to focus on *or* pick from one of the suggested angles.
* Edit your email:
  * Use AI Chat to rewrite, improve flow, or adjust tone.
  * Use the manual editor for precise text edits.

### To send your email:

* Go to the **Library and open the email**→ **Open in Editor** → Click **Export** (top left) → select your email platform, or export it as HTML.
* If your email platform is not supported, simply export as HTML and upload it manually.

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If something doesn’t work as expected, try the [troubleshooting steps](/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.