> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/create/how-holo-creates-content.md).

# How Holo creates content

Holo generates marketing content by first learning your brand, then using that context to create on-brand assets you can refine and publish.<br>

{% stepper %}
{% step %}

#### **Build your Brand DNA**

It captures the essentials that guide generation (tone, style, audience, and buying triggers), so content looks and sounds like you.
{% endstep %}

{% step %}

#### **Generate ideas and variations**

Holo combines what it learned about your brand with patterns learned from millions of high-performing ads to produce fresh concepts across formats.
{% endstep %}

{% step %}

#### **Swipe, edit, and publish**

Review ideas, customize anything you want, then download or publish when ready
{% endstep %}
{% endstepper %}

You can easily create ads, social media posts, videos and emails with various creation methods on Holo.&#x20;

{% embed url="<https://share.synthesia.io/3a5ae8c0-030f-4da9-9b1c-520329125a51>" %}

<table data-view="cards"><thead><tr><th></th><th></th></tr></thead><tbody><tr><td>Images</td><td>Create ads, social media posts, product photoshoots, infographics, and banners.</td></tr><tr><td>Videos</td><td>Generate AI UGC or Lipsync, script videos, short animations and product videos.</td></tr><tr><td>Email</td><td>Write promo emails, newsletters, sales emails and announcements.</td></tr></tbody></table>


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