> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/create/image/concept.md).

# Concept

Concept lets you **turn any idea into fully-formed visuals** that match your product and brand style automatically, giving you original creative directions that convert without starting from scratch.

{% embed url="<https://share.synthesia.io/1eb1b5f8-4ba5-4fb9-aed2-ff5cf2e7735c>" %}

### Best for:

• Campaigns, launches, and promotions\
• Turning a clear idea into visuals quickly\
• More intentional, directed creation

### **How to Use Concept** <a href="#h_554b0a7b90" id="h_554b0a7b90"></a>

{% stepper %}
{% step %}

#### Open Concept

* From your Holo dashboard, click the **Concept** tile.
* OR select **Image** → **Concept**.
  {% endstep %}

{% step %}

#### Select Your Product

Choose the **product** you want to promote
{% endstep %}

{% step %}

#### Select the Format

Select the size of your creative.
{% endstep %}

{% step %}

#### Write your instructions

Write your own instructions in the text box (for example, *“An ad for Christmas”*) or select one of the suggested angles. Click **Explore Angles** to see more suggestions.

Once selected, click **Create** to turn that concept into visuals.
{% endstep %}

{% step %}

#### Review Your New Ad

Once generated, your ad will appear in your **Library**.

From there, you can:

* Edit the visual or text
* Post directly to social media
* Create variations
* Download or delete it
  {% endstep %}
  {% endstepper %}

\
If something doesn’t work as expected, try the [troubleshooting steps](/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.