> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/create/image/variations.md).

# Variations

Variations let you **create multiple alternative versions** of an existing creative — perfect for refreshing your top-performing ads, running A/B tests, and overcoming creative fatigue without starting from scratch.

{% embed url="<https://share.synthesia.io/bf3bf05e-75f8-452f-aaf7-aae1d7c3d06b>" %}

### Best for:

• A/B testing\
• Refreshing top-performing creatives\
• Fighting creative fatigue without starting over

{% hint style="success" %}
Use Variations to **experiment** with small changes in copy, backgrounds, or visual style and discover what actually improves performance.
{% endhint %}

### How to Use Variations <a href="#h_3f96a58909" id="h_3f96a58909"></a>

{% stepper %}
{% step %}

#### Open Variations

There are three ways to start:

1. Click the **Variations** tile on your dashboard
2. Click the **Images** tile → select **Variations**
3. From any existing creative in your **Library**:
   * Open the three-dot menu under the image
   * Select **Variations**&#x20;
   * *(When using this method, you can skip Step 2.)*
     {% endstep %}

{% step %}

#### Select Your Base Image

* Upload an image or choose one from your creative library. Use arrows to browse your recent creatives, or click **See more** to open the full library
* Select the image you want to vary and click **Continue**
  {% endstep %}

{% step %}

#### Choose What You Want to Change

* Select desired aspect ratio
* Select your variation similarity to the original image
* Describe what you want the variate

When you're ready, click **Create**. Your new variations will appear in the **Library.**
{% endstep %}
{% endstepper %}

\
If something doesn’t work as expected, try the [troubleshooting steps](/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.