Variations

Variations let you create multiple alternative versions of an existing creative — perfect for refreshing your top-performing ads, running A/B tests, and overcoming creative fatigue without starting from scratch.

Best for:

• A/B testing • Refreshing top-performing creatives • Fighting creative fatigue without starting over

Use Variations to experiment with small changes in copy, backgrounds, or visual style and discover what actually improves performance.

How to Use Variations

1

Open Variations

There are three ways to start:

1. Click the Variations tile on your dashboard

2. Click the Images tile → select Variations

3. From any existing creative in your Library:

   • Open the three-dot menu under the image

   • Select Variations

   • (When using this method, you can skip Step 2.)

2

Select Your Base Image

• Upload an image or choose one from your creative library. Use arrows to browse your recent creatives, or click See more to open the full library

• Select the image you want to vary and click Continue

3

Choose What You Want to Change

• Select desired aspect ratio

• Select your variation similarity to the original image

• Describe what you want the variate

When you're ready, click Create. Your new variations will appear in the Library.

If something doesn’t work as expected, try the troubleshooting steps — and if the issue continues, feel free to reach out to [email protected], and we’ll help you out.