> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/holo-docs/ads/connect-meta.md).

# Connect Meta

To manage Meta ads directly from Holo, connect your Meta account first.

Once connected, Holo can analyze your ad account, build a marketing plan around your results, and manage ads from the **Ads** section.

{% stepper %}
{% step %}

#### Connect Meta

Open **Ads** from the menu.

If Meta is not connected yet, you'll see a prompt to connect your account. Click **Start with Meta ads.**

A connection window will open. Click **Connect** to continue with Meta authentication.
{% endstep %}

{% step %}

#### Choose the correct Facebook account

Meta authentication opens in a new tab.

Select the Facebook account that has the required Admin permissions in Meta Business Manager for the Page and ad account you want to use.

Review the requested permissions and click **Continue**.

Follow the steps in the authentication window until you return to Holo.
{% endstep %}

{% step %}

#### Select your Meta assets

After connecting your Facebook account, choose:

* **Facebook page** — the Page you want to use with Holo
* **Ad account** — the Meta Ads account Holo should manage
* **Pixel** — optional

If no pixel is available, you can continue without one.

When everything is selected, click **Pull this account**.

Holo will import your account data. This may take a few minutes.

Once the setup is complete, you'll see **Connected** next to the Meta integration
{% endstep %}
{% endstepper %}

### Manage your Meta connection

You can update your Meta integration at any time from:

**More→ Integrations → Meta**

Open the Meta integration to review or change your settings.

#### Connected accounts

Here you can update the Facebook Page and pixel connected to Holo.

If you've recently created a new pixel and it doesn't appear yet, refresh the available options.

Your ad account currency is also shown here.

#### Optimization style

Choose how aggressively Holo should manage your ads.

Available styles include:

* **Conservative** — prioritizes protecting your budget and makes changes more cautiously
* **Balanced** — gives campaigns enough time to gather results before scaling or stopping them
* **Aggressive** — scales successful campaigns faster and allows more room for higher acquisition costs

#### Locations

Set the default countries Holo should target when creating new campaigns.

You can choose which countries to include or exclude. Leave this empty if you don't want to set a default location.

{% hint style="info" %}
Currently, you can't target specific cities or radius areas. You can only select countries as target locations.
{% endhint %}

#### EU beneficiary & payor

If you run ads in the EU, Meta requires beneficiary and payor information.

Enter the legal business name of the beneficiary. If the payor is the same business, select **Payor is the same as beneficiary**.

#### Save or disconnect

After making changes, click **Save changes**.

If you no longer want Holo connected to your Meta account, open the integration and click **Disconnect**.\
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If something doesn’t work as expected, try the [troubleshooting steps](/holo-docs/troubleshooting/troubleshoot-meta-connection.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.