> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/holo-docs/ads/reports.md).

# Reports

Reports give you regular summaries of how your current goal is performing.

They highlight key results, explain how performance is changing, and summarize the activity Holo has completed for you.

#### Where to find reports

Go to **Ads → Overview** and expand your active goal card.

From there, you can switch between **Daily**, **Weekly**, and **Monthly** reports.

#### Daily reports

Daily reports give you a quick snapshot of recent performance.

Depending on the goal, they can include metrics such as:

* Spend
* Conversions
* CPA, CPL, or ROAS
* Reach
* Engagement
* A short performance summary
* Actions completed by Holo

Daily reports appear once Holo has enough live performance data to analyze.

#### Weekly reports

**Weekly** reports provide a broader view of how your goal is progressing.

They include key performance metrics, a summary of the week, and relevant activity from that period.

For Ads, this can include creative tests and their status.

You can also browse previous weekly reports from the goal card.

#### Monthly reports

The **Monthly** report is the final report for your goal period (usually 4 weeks). It is not necessarily based on a calendar month.

Once your goal ends, Holo prepares a summary of the full period, including overall results and key takeaways.

If the report is still being prepared, check back shortly.

#### When reports become available

Reports are generated automatically while your goal is active and Holo has enough performance data.

Before the first report is ready, you may see a countdown or locked preview. This is normal.

If the connected account is disconnected, new reports may stop generating until the connection is restored.

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If something doesn’t work as expected, try the [troubleshooting steps](/holo-docs/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.