> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/holo-docs/seo/getting-started-with-seo.md).

# Getting started with SEO

Holo SEO helps you plan, create, publish, and track SEO blog content.

Your SEO content is organized on the **SEO calendar**, where you can review upcoming ideas, create articles, schedule them for publishing, and check the performance of published posts.

### Why use SEO?

SEO helps your website attract more visitors from search engines over time.

With Holo SEO, you can:

* Find relevant topics and keywords for your brand.
* Create blog content designed around what people are searching for.
* Publish consistently without planning every article from scratch.
* Build a library of useful content that can bring organic traffic to your website.
* Track how individual articles perform after publishing.

### Set up SEO during onboarding

If you choose **SEO** as your priority during onboarding, Holo will guide you through the initial setup in Chat.

Holo will ask about your preferred publishing frequency, prepare your first blog post ideas, and prompt you to connect your blog for publishing.

Once setup is complete, your ideas will appear on the SEO calendar.

### Start SEO later

If you chose a different priority during onboarding, you can start using SEO at any time.

Open **SEO** from the menu and ask Holo to create ideas for SEO blog posts.

Holo will use your **Brand DNA**, products, and website information to research relevant topics and keywords and add upcoming ideas to your SEO calendar.

### How the SEO calendar works

The calendar shows your planned blog content and where each article is in the workflow.

Holo initially prepares ideas for the rest of the current week and the following week. New ideas can then be added as you continue planning your SEO content.

From the calendar, you can:

* Review suggested blog post ideas.
* Turn ideas into full articles.
* Review and edit generated content.
* Schedule or publish blog posts.
* See published articles and their performance.

You can also use Chat alongside the calendar to help brainstorm and plan SEO content.