> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/seo/seo-analytics.md).

# SEO Analytics

The **Analytics** page helps you track your organic performance and understand how your SEO content is performing over time.

You can monitor key SEO metrics, compare performance across different date ranges, review learnings, and see which blog posts are performing best.

### Performance metrics

At the top of the page, you can track:

* **Organic clicks**
* **Organic keywords**
* **Organic traffic**
* **Backlinks**

Select a metric to update the chart below and view how it has changed over time.

You can also choose a different date range to adjust the period shown in Analytics.

{% hint style="info" %}\
SEO performance data in Holo is estimated and is not pulled directly from Google Search Console.\
{% endhint %}

### Learnings

The **Learnings** section helps you keep track of what is working and what is not.

Holo can generate learnings from your published blog posts as performance data becomes available.

You can also add your own learning by selecting **Add learning**, choosing a published post, marking it as a **Winner** or **Loser**, and adding a short explanation of what you learned from it.

### Top performing blog posts

The **Top performing blog posts** section highlights the content that is performing best.

Use it to quickly identify which topics and posts are getting the strongest results.

If you have only recently started publishing SEO content, some Analytics sections may remain empty until enough performance data becomes available.

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If something doesn’t work as expected, try the [troubleshooting steps](/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.