> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/socials/socials-overview.md). # Socials Overview Holo helps you plan, create, review, and publish social media content. Instead of starting every post from scratch, Holo can prepare ideas for you, place them on specific days, turn them into posts, and schedule them once you approve them. Use Chat to tell Holo what you want to create. The calendar gives you a clear view of your upcoming content and lets you review, approve, schedule, and manage posts before they go live. ### Get started with Socials If you chose **Socials** during onboarding, Chat will guide you through the initial setup. Holo will ask about things such as: * Which social media platforms you want to use * How often you want to post * Which content formats you want to create Depending on the platform, formats can include regular posts, carousels, reels, stories, or videos. Holo uses your **Brand DNA**, products, and existing assets to make the content relevant to your brand. ### Create social media content Open **Socials** to see your calendar. To start creating, click **Create social posts**. This opens Chat with a request to create social media posts for your brand. You can also ask Chat directly, for example: * Create social media posts for my brand * Give me three Instagram post ideas for this week * Create a post promoting this product * Write a caption for this image * Create posts for Instagram and Facebook You can also share a link and ask Holo to turn the content into social media posts. For example, paste a blog post URL and ask: * Create an Instagram post from this blog post * Turn this article into three social media posts * Summarize this page into a LinkedIn post * Create posts for Instagram and Facebook based on this link Chat will use the content from the link as context and adapt it for the platform you choose. Chat will guide you through the next steps and may ask you to choose a platform, topic, product, or direction before creating the content. Once posts are created, they appear on the **Socials calendar** where you can review and schedule them. ### Use your own images You can also upload an image directly in Chat and ask Holo to turn it into a social post. For example: * Write a caption for this image * Schedule this for Instagram on Saturday * Create caption options and let me choose one Uploaded images are also saved to your **Library**, so you can reuse them later. ### Use Chat or the calendar to manage posts You can review, approve, and schedule posts in **Chat** or directly from the **Socials calendar**. In Chat, you can ask Holo to: * Review or revise a post * Change the caption or creative * Approve a post * Schedule it for a specific platform, date, and time * Reschedule or cancel a scheduled post The calendar is useful when you want a visual overview of your content plan. Use it to: * See upcoming social content * Open and review posts * Approve and schedule posts * Change captions, visuals, dates, or times * Reschedule or cancel scheduled posts * See what has already been published You can also manually add a post to a specific day if you already know exactly when you want it published. ### Connect your social accounts You do not need to connect a social account before brainstorming ideas or creating content. Holo will ask you to connect the relevant account when it is needed for scheduling or publishing. You can also manage your connections from **More →** [**Integrations**](/more/integrations.md). ### Automate recurring social work If you want Holo to perform social media work automatically on a recurring schedule, use [**Scheduled tasks**](/more/scheduled-tasks.md). For example, you can ask Holo to: * Create social post ideas every Monday * Draft two Instagram posts every Tuesday and Friday * Prepare weekly social content for your review Scheduled tasks let you decide what Holo should do and how often. \ If something doesn’t work as expected, try the [troubleshooting steps](/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to , and we’ll help you out.