> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/ads/create-ads.md).

# Create Ads

The **Create** tab is where you generate new advertising creatives. Holo gives you multiple ways to create content, whether you want to use AI-generated ideas, learn from competitors, or build something completely new.

#### Suggested ad ideas

At the top of the page, Holo generates a selection of ad concepts based on your Brand DNA, products, and advertising strategy.

Each idea includes:

* A suggested creative angle
* A short description of the concept
* The recommended content format (Image or Video)

These ideas are designed to help you create high-performing ads without starting from scratch.

#### Competitor inspiration

Below the suggested ideas, you'll find **Competitor Ads**.

Here you can browse ads from brands similar to yours for inspiration. If you find a creative style or concept you like, you can use it as the basis for your own content by cloning and adapting it to match your brand.

#### Clone

The **Clone** section lets you recreate existing creatives using your own brand.

Browse a collection of suggested images and videos, choose a creative you like, and Holo will adapt it to your Brand DNA, products, and visual style.

Clone is a quick way to create high-quality content inspired by proven creative concepts, without starting from scratch.

#### Create new

If you'd like to build content using a specific workflow, scroll down to the **Create New** section.

Here you'll find a range of creation tools for different content types and use cases, such as generating images, videos, importing products from URLs, creating carousels, and more.

Each creation tool has its own dedicated guide, which is covered in the [following sections](/v2/creation-methods/starting-from-scratch.md) of this documentation.

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If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.