> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/ads/setting-your-advertising-goal.md).

# Setting Your Advertising Goal

Before generating your first advertising strategy, you'll need to set a business goal. This helps Holo understand what success looks like and optimize your campaigns toward that objective.

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#### Open Goals

From the **Ads** overview page, click **Set a goal**.
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#### Choose your business goal

Select the option that best matches your objective. You can choose from preset goals such as:

* **Scale volume despite losses**
* **Improve profitability first**
* **Break even while growing**
* **Not sure**
* Or write your own custom goal

Once you've made your selection, click **Create Strategy**.
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#### Configure your strategy

Holo will then guide you through a few optimization settings.

**Primary KPI**

Choose the metric you want Holo to optimize for. Depending on your business, available options may include:

* **CPA (Cost per Acquisition)** for maximizing purchases
* **CPL (Cost per Lead)** for lead generation
* **ROAS (Return on Ad Spend)** for revenue optimization

Holo may automatically recommend the KPI that best matches your campaign data.

**Performance target**

After selecting your KPI, enter your desired 4-week target. For example, if optimizing for CPL, specify the number of leads you'd like to achieve over the next four weeks.

Click **Confirm** once you've entered your target.
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#### Create your strategy

After reviewing your selections, click **Create Strategy**.

Holo will begin generating your advertising strategy based on your goals, campaign data, and Brand DNA. This process typically takes **a couple of minutes**. Once complete, your personalized strategy will be ready to review and use for future campaign optimization.
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If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.