> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/brand-dna/overview.md).

# Overview

Overview is the **foundation** of your brand identity. This is where you define who you are, how you communicate, and where you compete.

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A **fully filled-in Overview section** is one of the most effective ways to **improve the quality** of ads and social media posts created with Holo.
{% endhint %}

Inside **Overview**, you’ll find four areas:

### Brand Identity <a href="#h_403d3f1e41" id="h_403d3f1e41"></a>

This section covers your brand’s core identity. Here you can:

* Add your **brand name, website**, and **brand description**
* Set your **language**
* Describe what your brand does and what it stands for

This gives Holo the essential facts about your brand.

### Visual identity

This section defines how your brand looks across all content. Here you can:

* Add or edit your **brand colors**
* Upload or replace your **logo**
* Select your **brand font**

These visual elements help Holo generate content that stays consistent with your brand and creates a recognizable look across every ad, social post, and email.

### Voice & audience <a href="#h_b68d6c3772" id="h_b68d6c3772"></a>

This section defines **how your brand communicates** and **who it is speaking to**. Here you can:

* Describe your brand's **tone of voice** and communication style
* Define your **ideal customer** and target audience
* Edit or refine these details to better match your brand

These settings help Holo generate content that sounds like your brand and resonates with the right audience across ads, social media, emails, and more. The more specific you are, the more personalized and consistent your generated content will be.

### Competitors <a href="#h_90ff998fdc" id="h_90ff998fdc"></a>

This section helps Holo understand **who you compete with** and how your brand should stand out. Here you can:

* Review the competitors Holo has identified
* Remove competitors that aren't relevant to your business
* Add your own competitors for more accurate comparisons
* Expand the list to see additional suggestions

By understanding your competitive landscape, Holo can create content that highlights your unique strengths, differentiates your brand, and positions your messaging more effectively.

{% hint style="info" %}
A lot of users use tools like **ChatGPT** to help **fine-tune** how they describe their brand, clarify their tone of voice, strengthen value propositions, and better position themselves in their market.
{% endhint %}

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If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.