> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/brand-dna/why-brand-dna-matters.md).

# Why Brand DNA Matters

### What is DNA <a href="#h_37a68fff18" id="h_37a68fff18"></a>

Brand DNA is the foundation of how Holo creates content for you. It’s the place where Holo AI learns who your brand is, what you offer, and how your content should look and sound.

Holo is built to create **brand-aware** marketing content. Instead of generating generic ads, it uses your Brand DNA as **source material** to produce visuals and copy that are consistent, relevant, and on brand.

You can find Brand DNA in the **left-side menu** by clicking **Brand** **DNA**.

### Why DNA matters <a href="#h_07ba80ae46" id="h_07ba80ae46"></a>

When you connect a website during onboarding, Holo automatically pulls information from it and stores it in Brand DNA. If you don’t have a website, you can fill everything in manually.

Even if you *do* have a website, it’s important to review your DNA. Sometimes information may be incomplete, outdated, or interpreted incorrectly. Keeping your DNA clear, accurate, and up to date ensures Holo always creates content that truly reflects your brand.

When Brand DNA is fully filled in, Holo has everything it needs to create on-brand ads, social media posts, emails, and visuals.

{% hint style="success" %}
Think of Brand DNA as the brain behind everything Holo creates. The more complete and accurate it is, the better and more consistent your results will be.
{% endhint %}

### The three parts of DNA <a href="#h_3b33d8054c" id="h_3b33d8054c"></a>

Brand DNA is made up of three sections: [**Overview**](/v2/brand-dna/overview.md)**,** [**Integrations**](/v2/brand-dna/integrations.md)**, and** [**Catalogue**](/v2/brand-dna/catalogue.md). Each one plays a different role in how Holo understands your brand.

### Best practices for Brand DNA <a href="#h_a1f907fa34" id="h_a1f907fa34"></a>

* **Don’t rush** through Brand DNA. Spending a bit more time here saves you a lot of time fixing results later.
* **Review** your DNA regularly, especially if your brand evolves, launches new products, or changes messaging.
* The more **specific and clear** your DNA is, the less generic your generated content will feel.