> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/creation-methods/import.md).

# Import

The **Import** tools let you start creating content directly from a website.

Instead of writing prompts or uploading existing creatives, simply provide a product or landing page URL. Holo analyzes the page to understand your branding, products, messaging, and visuals, then uses that information to generate new marketing assets automatically.

This is one of the fastest ways to create content for products that already have a website or online store.

#### Included tools

* **URL to Image** – Generate branded images by importing information from a product or landing page URL.
* **URL to Video** – Create marketing videos using the content, products, and messaging from a website.

Use these tools when your product or brand already has an online page and you want Holo to use it as the foundation for generating new creatives.