> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/creation-methods/starting-from-existing-content.md).

# Starting From Existing Content

The **Starting from existing content** tools help you create new creatives using content you already have.

Instead of generating everything from scratch, these tools let you reuse, adapt, improve, or transform existing images, videos, URLs, or marketing assets. Whether you want to create variations, clone a style, convert one format into another, or generate fresh versions of your best-performing creatives, these workflows save time while keeping your branding consistent.

#### Included tools

* **Content Swipe** – Recreate the style and messaging of an existing image or creative for your own brand.
* **Video Swipe** – Generate a new marketing video inspired by an existing video.
* **Clone (Image)** – Create a branded version of an existing image while preserving its overall layout and style.
* **Video Clone** – Recreate a video using your own products and branding.
* **Image Variations** – Generate multiple alternative versions of an existing image.
* **Video Variations** – Create different versions of an existing video.
* **Custom Version** – Modify an existing creative with your own custom instructions.
* **Image Carousel** – Turn existing images into a multi-slide carousel for social media.
* **Image to Video** – Transform a static image into an animated marketing video.
* **Angles** – Generate multiple marketing angles or creative directions from an existing asset.
* **B-Roll** – Create supporting video footage to complement an existing video or campaign.
* **First & Last Frame** – Generate opening and ending frames for videos to improve storytelling and transitions.

Use these tools whenever you already have content you'd like to build upon, instead of starting with a blank canvas. They are ideal for repurposing successful creatives, testing new ideas, and producing more content with less effort.