> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/creation-methods/starting-from-existing-content/image-variations.md).

# Image Variations

Generate multiple creative versions of an existing design by combining a visual reference with your own product assets and AI-generated prompts.

### Best for

* Reimagining existing ad creatives
* Testing different visual concepts
* Creating multiple design variations quickly
* Finding new creative directions while keeping your branding consistent

> **Tip:** Try different templates and prompts to quickly explore a wide range of creative styles.

***

## How to Use

### 1. Choose a visual reference

Start by selecting the design you'd like Holo to use as inspiration.

You can:

* Choose one of Holo's built-in templates
* Upload your own reference image
* Select an image from your Library

Once you've selected your reference, click **Use Reference**.

***

### 2. Adjust generation settings

Customize how your image variations will be created.

Choose:

* **Aspect ratio**
  * Square
  * Feed
  * Story
  * Landscape
* **Number of creatives**
  * Select how many image variations you'd like to generate
* **Product assets**
  * Choose the product you want to use
  * Select which images from that product should be included, or let Holo automatically choose the best assets

When you're ready, click **Get Prompts**.

***

### 3. Choose or write your prompt

Holo will generate several creative prompt ideas based on your selected reference, product assets, and Brand DNA.

You can:

* Select one of the suggested prompts
* Edit any suggested prompt
* Generate a new set of prompt ideas
* Write your own custom prompt from scratch

Once you're happy with your prompt, click **Get Variations** to generate your new creative designs.