> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/creation-methods/starting-from-scratch.md).

# Starting From Scratch

The **Starting from scratch** tools are designed for creating entirely new content from an idea, prompt, or product, rather than editing or reusing existing creatives.

Whether you want to generate a single image, a complete video, a product photoshoot, or a marketing concept, these tools help you build fresh, brand-aligned content from the ground up.

Each tool focuses on a different type of creative output, allowing you to choose the workflow that best matches what you're trying to create.

#### Included tools

* **Create Image** – Generate a brand-new image from a prompt.
* **Video** – Create a new AI-generated marketing video.
* **Photoshoot** – Place your products into professionally styled scenes.
* **Studio Shoot** – Generate clean studio-style product photography with customizable backgrounds and lighting.
* **Concept (Image)** – Explore creative visual concepts and campaign ideas before generating final assets.
* **Text to Video** – Turn a written prompt into a complete video.
* **Product Showcase (Video)** – Create product-focused promotional videos that highlight key features.
* **Video Studio** – Build polished marketing videos with greater creative control and customization.

Use these tools whenever you want to create original content rather than cloning, modifying, or importing existing assets.