> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/creation-methods/starting-from-scratch/concept-image.md).

# Concept (Image)

Generate images based on a creative concept while keeping your product and Brand DNA at the center. Holo places your product into themed scenes designed to communicate a specific marketing idea or campaign.

### Best for

* Lifestyle marketing visuals
* Seasonal campaigns
* Creative advertising concepts
* Social media creatives
* Brand storytelling

> **Tip:** Choose a clean, high-quality product image to achieve the best concept image results.

***

## How to Use

### 1. Select a reference image

Choose the product image you'd like to build your concept around.

You can:

* Select an image from one of your products
* Choose an image from your Library
* Upload your own image

After selecting your reference, click **Use Reference**.

***

### 2. Adjust generation settings

Customize how your concept images will be generated.

Choose:

* **Aspect ratio**
  * Square
  * Feed
  * Story
  * Landscape
* **Number of creatives**
  * Select how many concept image variations to generate

> **Note:** Target Audience settings will be covered separately.

When you're finished, click **Get Prompts**.

***

### 3. Choose or edit your prompt

Holo generates several concept prompts based on your selected product image and Brand DNA.

You can:

* Select one of the suggested prompts
* Edit any suggested prompt
* Generate a new set of prompt ideas
* Write your own custom prompt

Once you're happy with your prompt, generate your concept images.