> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/getting-started/activation-checklist.md).

# Activation Checklist

When you create a new brand, Holo guides you through an activation checklist to unlock its full capabilities. Completing these setup steps allows Holo to personalize strategies, generate better content, and provide ongoing recommendations based on your business.

#### Ads activation

To enable the Ads workspace:

1. Open the **Ads** section.
2. Click **Connect Meta**.
3. Sign in with your Facebook account.
4. Authorize Holo to access your Meta Ads account.

Once connected, Holo analyzes your advertising account to automatically:

* Build a marketing strategy.
* Set campaign goals and priorities.
* Identify opportunities for improvement.
* Generate personalized ad ideas based on your account performance.

#### Socials activation

To enable social media features:

1. Open the **Socials** section.
2. Connect your **Facebook** and/or **Instagram** account.
3. Complete the Meta authorization process.

After connecting your accounts, Holo can:

* Analyze your existing social presence.
* Build a tailored content strategy.
* Recommend posting goals.
* Generate content ideas specific to your audience and brand.

#### Emails activation

Email setup is the quickest activation step.

Simply:

1. Open the **Emails** section.
2. Click **Unlock Emails**.

Unlike Ads and Socials, no external account connection is required.

As soon as emails are unlocked, Holo begins generating:

* Email campaign ideas.
* Subject line suggestions.
* Marketing angles.
* Content recommendations tailored to your Brand DNA and products.

#### Complete your onboarding

As you complete each activation step, Holo unlocks more of the platform's AI-powered workflow.

Depending on which channels you activate, Holo will automatically generate:

* Marketing strategies.
* Campaign goals.
* Content plans.
* Creative suggestions.
* Ad concepts.
* Social media ideas.
* Email campaign recommendations.

Completing the activation checklist ensures every workspace is fully personalized, allowing Holo to create content and recommendations based on your brand, products, and connected marketing channels.

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If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.