> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/settings/brands.md).

# Brands

The **Brands** settings allow you to manage all brands within your Holo workspace. If you work with multiple businesses or clients, you can create and switch between brands while keeping each brand's content, Brand DNA, assets, and strategies separate.

#### View your brands

The **Brands** page displays every brand in your workspace, with your currently active brand clearly marked.

From here, you can:

* View all brands in your workspace.
* See which brand is currently active.
* Delete brands you no longer need (Owner permissions required).

#### Create a new brand

You can create a new brand either **immediately after logging in** or **at any time from within your workspace**.

<details>

<summary><strong>Create a Brand After Logging In</strong></summary>

After signing in to Holo, you'll be taken to the **Brand Selection** screen.

To create a new brand:

1. Click **New Brand**.
2. You'll be taken to the brand onboarding flow.
3. Complete the setup by providing your brand information and preferences.

This is the quickest way to add a brand before entering your workspace.

</details>

<details>

<summary><strong>Create a Brand from Your Workspace</strong></summary>

If you're already working in Holo, you can add another brand without logging out.

To do this:

1. Open **Settings → Brands**.
2. Click **Add new brand**.
3. Enter the new brand's details and complete the Brand DNA setup.
4. Finish onboarding to begin creating content for that brand.

</details>

**Each brand has its own:**

* Brand DNA
* Products & catalogue
* Marketing strategy
* Connected social accounts
* Meta Ads connection
* Content library
* Generated creatives

This keeps every business completely independent, making it easy to manage multiple brands or clients from a single Holo workspace.

#### Brand Limits by Plan

The number of brands you can create depends on your subscription plan:

* **Starter Plan:** Up to **3 brands**
* **Scale Plan:** Up to **5 brands**
* **Agency Plan:** **Unlimited brands**

#### Switching between brands

You can switch between brands at any time.

When you change brands, Holo automatically loads:

* The correct Brand DNA.
* Connected integrations.
* Products and catalogue.
* Content library.
* Strategies and marketing assets.

All future content generation will use the selected brand until you switch again.

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If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.