> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/socials/create-social-media-content.md). # Create Social Media Content The **Create** tab is where you can generate new content, recreate winning competitor ads, or use Holo's suggested post ideas. You can also choose the social platform you're creating content for using the platform selector in the top-right corner. *** ### Suggested Post Ideas At the top of the page, Holo generates personalized content ideas based on your brand, products, and marketing strategy. Each suggestion includes: * A content hook or title * A short description of the concept * The recommended content format (Reel, Carousel, Single Image, etc.) Simply open any suggestion to start creating that piece of content. *** ### Competitor Ads The **Competitor Ads** section displays high-performing ads from competing brands. You can: * Browse active competitor advertisements * Filter ads by category * Clone an ad to use its structure, style, or concept as inspiration for your own content This helps you quickly recreate proven marketing formats while adapting them to your own brand. *** ### Create New The **Create New** section lets you manually create new content from Holo's generation tools. Available generators include options such as: * Image generation * Image carousel * Image to video * Video creation * Additional AI content generators Each generator is designed for a specific type of creative workflow. The individual creation tools are covered in the [following sections](/v2/creation-methods/starting-from-scratch.md) of this guide. *** ### Clone Below the **Create New** section, you'll find **Clone**. Here you can browse a curated collection of images and videos from a variety of industries. If you find a creative you like, simply clone it, and Holo will automatically adapt it to your Brand DNA, products, and visual style. \ If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to , and we’ll help you out.