> For the complete documentation index, see [llms.txt](https://docs.tryholo.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryholo.ai/v2/socials/set-your-kpis-and-strategy.md).

# Set Your KPIs & Strategy

Before Holo can build your content plan, you'll need to define your social media goal and target. Holo uses this information to generate a personalized 30-day strategy tailored to your business objectives.

## How to Set Up Your Strategy

{% stepper %}
{% step %}

#### Open Set KPIs & Strategy

From the **Social Media** overview page, click **Set KPIs & Strategy**.
{% endstep %}

{% step %}

#### Choose your business goal

Select the KPI you want to optimize.

Available goals include:

* **Grow Followers**
* **Grow Reach**
* **Grow Engagement**

Choose the goal that best matches what you want to achieve over the next 30 days.
{% endstep %}

{% step %}

#### Set your target

After selecting a goal, enter the target you'd like to reach.

Holo will display:

* Your **Current** performance
* Your desired **Target**

Review the numbers, then click **Confirm**.
{% endstep %}

{% step %}

#### Create your strategy

Once your goal and target are set, click **Create Strategy**.

Holo will analyze your brand, selected KPI, and target to generate a personalized 30-day social media strategy.
{% endstep %}

{% step %}

#### Review Your Strategy

After your strategy is generated, you'll be taken to the review page.

Here you can see:

* Your selected KPI and target
* Recommended posting frequency
* Expected weekly growth
* Estimated impact of your strategy
* A complete 4-week content plan with weekly objectives and recommendations

Review the plan to make sure it aligns with your marketing goals.
{% endstep %}

{% step %}

#### Confirm your strategy

If you're happy with the generated plan, click **Confirm Strategy**.

Your strategy will be saved, and Holo will use it to guide your social media content creation and publishing recommendations over the next 30 days.
{% endstep %}
{% endstepper %}

\
If something doesn’t work as expected, try the [troubleshooting steps](/v2/troubleshooting/troubleshooting-steps.md) — and if the issue continues, feel free to reach out to <support@tryholo.ai>, and we’ll help you out.