Playground

Playground is Holo’s space for experimentation. It lets you test and create with the newest image and video AI models—with full creative freedom and minimal constraints.

Unlike other Holo creation methods, Playground does not use your Brand DNA. It generates results only from:

  • what you write in the prompt, and

  • any product reference image you add.

That makes Playground perfect for exploring new styles and models—but it also means results can feel less “on-brand” unless you guide it clearly.

What Playground is for

Playground is best for:

  • Testing new AI image/video models

  • Exploring new visual styles and creative directions

  • Rapid experimentation (different prompts, formats, and outputs)

  • Creating visuals for any product or brand without Brand DNA constraints

Playground is not for everyone. If you want consistent brand styling or content that automatically matches your brand setup, you’ll likely prefer other creation methods.

Key difference vs other creation methods

In most Holo workflows, your results are influenced by your brand setup (Brand DNA, products, moodboard, etc.).

In Playground:

  • ✅ You get total freedom

  • ❌ Holo does not “understand” your brand automatically

  • ✅ You can create for different brands/products back-to-back

  • ✅ Your results depend heavily on your prompt and reference image

When using Playground, expect:

  • More variation and unpredictability (that’s the point ✅)

  • Less automatic “brand consistency” (because Brand DNA is ignored ❌)

  • Better results when you provide clear prompts + a product reference ✅

How Playground works

1

Open Playground

Open Playground from the left-side menu in your dashboard.

2

Choose what you want to create

Playground supports images and videos.

You can switch between Image/Video modes inside Playground.

3

Pick your settings

Depending on what you’re creating, you can adjust:

  • AI model (choose the model you want to test)

  • Aspect ratio

  • Amount of creatives

  • For videos: duration

4

Write your prompt

Describe exactly what you want to generate.

It helps to include details like:

  • style (studio photo, lifestyle, minimal, bold, premium, etc.)

  • background/setting

  • lighting

  • camera angle

  • mood

  • composition

5

Add a product reference

If you want the creative to include a specific product, you must add a visual reference:

  • Click the + icon below the prompt box

  • Upload/select a product reference image

Without a reference image, the model may generate generic visuals that don’t match your product

6

Generate and find your results

Click Create/Generate to produce your image(s) or video(s).

Once generation is complete:

  • You’ll see the result directly in Playground, and

  • It will also be saved to your Library for easy access later.

Tips for better results 💡

  • Be specific. Playground only knows what you tell it.

  • Use reference images of the product you want to be featured.

  • Try multiple models. The same prompt can look very different across models.

  • Iterate fast. Change one thing at a time (prompt, model, ratio, duration) to learn what impacts the output most.

If something doesn’t work as expected, try the troubleshooting steps — and if the issue continues, feel free to reach out to [email protected]envelope, and we’ll help you out.

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