Moodboard

Moodboards help you keep your visuals consistent across all your creatives. Instead of starting from scratch every time, you can save a visual direction (style, colors, vibe, references) and reuse it whenever you generate or edit assets.

Moodboards are perfect for:

• Keeping brand consistency

• Speeding up creative production

• Aligning teams on one visual direction

• Avoiding "random" looking outputs

What Is a Moodboard?

A Moodboard is a collection of reference images that guide the visual style of your creatives. Holo uses these references to understand the look and feel you want, such as:

• Color palette

• Lighting and mood

• Composition style

• Product presentation

• Overall aesthetic (minimal, bold, lifestyle, luxury, etc.)

Think of it as visual instructions for Holo.

How to Use Moodboards

1

Create or Open a Moodboard

• Go to your DNA tab

• Open the Moodboard section

• Create a new Moodboard

2

Add Reference Images

Upload images that reflect the style you want.

Good reference images include:

• Past ads or creatives that performed well for your brand

• Brand-specific images that reflect your look and identity

• Product shots showing the lighting, angles, or composition you like

• Lifestyle images that match your audience and overall vibe

• Inspiration from other brands with a similar aesthetic

Quality matters more than quantity. 4–8 strong references usually work best.

3

Create Moodboard transcription

After adding reference images, click Save & analyze. Holo AI will analyze moodboard images and transcribe common visual themes. You can see and adjust transcription by clicking the See transcription button inside the selected Moodboard.

Sometimes AI follows Moodboard reference images too closely. If you noticed this behaviour, edit the Moodboard transcription to better fit your desired visual outcome.

4

Use a Moodboard When Creating Creatives

When generating image creatives:

• Start creating or editing an image

• Toggle Advanced Settings

• Select the Moodboard you want to use

Holo will then use the Moodboard transcription as part of the prompt when generating your creative.

Best Practices

• Use one Moodboard per clear visual style

• Avoid mixing very different aesthetics in one Moodboard

• Update Moodboards as your brand evolves

• Reuse Moodboards across campaigns to build recognition

• Create separate Moodboards for different purposes (sales, branding, social media presence) to optimize the creatives for the goal you want to achieve.

If something doesn’t work as expected, try the troubleshooting steps — and if the issue continues, feel free to reach out to [email protected], and we’ll help you out.